Frame

Entrepreneurs Erik Torstensson and Jens Grede launched Frame in 2012. Their goal was to craft the perfect pair of blue skinny jeans, and their pursuit of perfectly designed denim hasn’t stopped since. Since the brand’s inception, Frame has fused Californian modernity with European flair through its renowned ready-to-wear collections, uncompromising quality, and coveted denim essentials. Their staple silhouettes in high-quality fabrications will soon become wardrobe mainstays, styling effortlessly for seasons to come.