In 100% merino wool, Veronica Beard's soft Zareen pullover is an every day essential. Green stripes on an ivory base keep the style classic and chic. Pair with straight-leg denim and clog heels for a timeless look.

Sisters-in-law Veronica Miele Beard and Veronica Swanson Beard share a passion for effortless clothes you can really live in, as well as a family surname. They launched their eponymous label in 2010, and focus on creating a modern uniform for women – think blazers, shirt dresses and tailored pants. The bread and butter of the Veronica Beard line is the Dickey jacket, a classic blazer with a zip-in interchangeable liner. Each collection is reliably casual and always feels relevant.