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Created by Jean Touitou in 1987, A.P.C. is a French clothing brand, authentic and accessible by way of its style, prices and philosophy. While A.P.C. first gained recognition for its classic jeans in raw denim, the brand now offers a complete collection of men's and women's clothing and accessories that embody simple, casual elegance. A.P.C. is above all a minimalist style. The brand creates stylish and casual looks, inspired by everyday life.