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In 2015, Paule Ka appointed a new Creative Director, Alithia Spuri Zampetti. She is tasked with extending and renewing the subtle blend of couture and daily elegance that is Paule Ka. Born in San Diego, raised in Rome and having previously worked for Valentino, Bottega Veneta and Lanvin, Alithia's unique life experiences have enriched her love for subtle luxury and feminine materials. Keeping in mind today's modern women, she is re-defining Paule Ka's aesthetic with a sophisticated palette, new volume and bold details.