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The Lulu Frost jewelry brand was founded in New York City in 2004 by designer and CFDA member Lisa Salzer. Known for its statement blend of antique and modern elements, the ethos of Lulu Frost is naturally inherited from Lisa’s maternal grandmother, Elizabeth Rock Frost, who worked in the estate jewelry business for decades. From Victorian to Deco to contemporary influences, the Lulu Frost aesthetic represents an intersection of tradition and modernity. Lulu Frost’s studio headquarters are located in New York’s Flatiron District.