When Kate Middleton appeared in a sapphire-blue Issa dress for her official engagement announcement, the dress launched a thousand clicks as women all over the world clamored to get their hands on the figure flattering frock. The truth is, Issa had been on the rise for years, attracting a number of celebrity fans. It all started when Brazilian-born, London-based designer Daniella Issa Helayel started designing for herself after encountering much difficulty finding dresses that she liked and that suited her Brazilian figure. Her decision to turn her own style needs into an actual business followed her successful career in New York as a fashion consultant and buying agent for several Brazilian companies. Issa dresses have become an international must-have and are now sold in 31 countries. Predominantly crafted with soft silk jersey in distinctive colors and unique prints, Issa dresses are sexy yet comfortable, suitable for work day or night, and ideal for women of all shapes and ages.